The great recession set the stage for new buying behaviors. Shoppers want to connect; and when they buy, they want to do so with greater certainty. A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” As a result, the federation and [...]
Charlene Li is founder of the Altimeter Group, author of Open Leadership, and the coauthor of the critically acclaimed, bestselling book Groundswell.
Manish Mehta Manish Mehta serves as Vice President, Global Online for Dell Online where he heads up strategy, social media & community, and search globally.
Pete Blackshaw is Executive Vice President of Digital Strategic Services for NM Incite, a recent joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. 
