YES! There is a ROI….

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In our research for the Rise of Social Commerce conference (twitter # RSC10), we interviewed 52 social pioneers.  When we asked the question, “When it comes to social leadership, who do you admire?”  Dell is named by 3 out of 5 social pioneers.  The Dell story is compelling, and we are excited to have Manish Mehta to speak [...]

September 16, 2010 2 comments CONTINUE READING THIS ARTICLE…

Pioneers LIKE You will Be there….

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If you google the term social media experts, you get 1.4 million responses.  Everyone claims to be an expert; but the real experts will be sharing their knowledge at the Altimeter Group’s first conference:  The Rise of Social Commerce. It is designed by pioneers for pioneers.  Twenty-five industry speakers sharing their insights.  The program has four [...]

August 31, 2010 0 comments CONTINUE READING THIS ARTICLE…

7 Social Shopping Experiences

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This post was originally posted by Christine Tran, Researcher on her blog: http://christineptran.com. In advance of our exciting event, I’ll be spending time researching relevant case examples to share in our upcoming report and at the event. Here are 7 social shopping experiences I found, with more to come: 1. Recommendations, Reviews, and Ratings Recommendations, [...]

August 6, 2010 1 comment CONTINUE READING THIS ARTICLE…

Video: About the Rise of Social Commerce Conference

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Carter Lusher of Sage Circle visits Charlene, Ray, and Deborah at The Hangar to find out more about the upcoming conference, listen in to the discussion to learn who it’s for, and why this is such an important topic:

August 4, 2010 0 comments CONTINUE READING THIS ARTICLE…

Have you Paid Attention to your Wheaties?

Rise of Social Commerce

Kudos to General Mills for championing innovation in product tagging.  Working with Microsoft, the cereal has rolled out some really cool boxes this month featuring Olympians like Shaun White, Lindsey Vonn and Seth Wescott.  On the side of these boxes you can find tags. Cool new tags.  When the tags are scanned, the consumer is taken to [...]

June 21, 2010 1 comment CONTINUE READING THIS ARTICLE…