Recaps & Wrap-ups from Around the Web

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We’re thankful for the attendees and sponsors who came to our first event. We had an incredible turnout and everyone walked away with actionable items to put into effect with their own companies and marketing plans. Wrapups Here are links from around the web recapping the amazing conference (special thanks to Jeremiah Owyang for helping [...]

October 12, 2010 0 comments CONTINUE READING THIS ARTICLE…

Expo & The Rise of Social Commerce

Rise of Social Commerce

EXPO’s community and team put together some highlight videos to help kick off the Rise of Social Commerce. Check out the videos below – some great community-generated content about social media and the new face of marketing. Overview of Social Commerce Mobile Usage Desire to share online

October 7, 2010 3 comments CONTINUE READING THIS ARTICLE…

Anticipation Building

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The Rise of Social Commerce event is now SOLD OUT.  The phone has been ringing off the hook to accept new registrations, but unfortunately, we cannot. My heart says yes, but the fire codes say that we are FULL. <SORRY> Lot’s of interest.  Attention is sky rocketing.   This is consistent with the research that we [...]

October 5, 2010 0 comments CONTINUE READING THIS ARTICLE…

What should I Buy?

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The great recession set the stage for new buying behaviors.  Shoppers want to connect; and when they buy, they want to do so with greater certainty.  A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” As a result, the federation and [...]

September 28, 2010 139 comments CONTINUE READING THIS ARTICLE…

The Games Social People Play

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Gaming is the third most used tactic by companies in the scramble to drive differentation in the Rise of Social Commerce,  As companies cross the chasm of being social for social’s sake to defining and driving Frictionless Commerce, gaming grows in importance. At the upcoming Altimeter Group conference, Rise of Social Commerce in Palo Alto, October 6th and 7th, Plimus [...]

September 26, 2010 0 comments CONTINUE READING THIS ARTICLE…